fairness

Women aged 15-45 seeking skin whitening or brightening products. Young adults influenced by media and peer groups. Middle-income urban populations with aspirations of beauty and social mobility. Men, increasingly, as brands develo

t, and reduced turnover. Fairness Interventions: Empirical evaluations of policies such as transparent communication, participative decision-making, and bias training show positive effects on fairness perceptions. Challenges and Future